Boosting Organic Traffic: Our main objective was to find the most effective tools to increase organic traffic by 200%.
Improving Website Usability: We evaluated and redesigned the website structure to make it more user-friendly.
Advertising: We experimented with hundreds of ad options before finding the most successful combinations. The results were outstanding!
- Organic traffic growth – there were 6648 per year (Sep 2018-Nov 2019) Became 49 730 (Dec-2019-Jan 2021). Increase by 648%.
- Leads from organic traffic growth – there were 8970 per year (Sep 2018-Nov 2019) Became 76 058 (Dec-2019-Jan 2021). Increase by 747%.
Since the site was not sufficiently optimized for search engines, we decided to develop a paid advertising channel. We first identified growth points – priority services and their pages that needed to be modified first.
We audited the advertising account left by the previous contractor, changed the campaign structure, updated the semantic core, refreshed ads, and set up remarketing. This yielded positive results, but we knew there was still room for growth.
We aimed to improve the conversion rate of landing pages (CRO optimization). We conducted a series of experiments with the content and structure of several pages, closely monitoring user behavior. We implemented the solution with the highest results and scaled it to the rest of the pages. The outcome exceeded our expectations and surpassed our client’s goal.
- Cost Per Lead (CPL): 73.18
- Clicks: 51,660
- Costs: 236,807.26 CA$
- Leads: 3,236.00
- Impressions: 614,600
As a final touch, we restructured the site for better user convenience and corrected the visual presentation of the pages for a polished finish.
We created a new structure and a unique design to make it more convenient and easier to navigate for users.
- Created website with unique design.
- Developed a website on WordPress.
- Adding products to the site with the ability to quickly order.
- Website adaptation for all devices.
- Made unique forms with transfer to CRM.
- Writing unique content and posting content on the site.
- Optimized site speed.
They have helped with my overall business strategy and goals producing results that have seen great growth for my business.
Courtney Henry - Marketing Coordinator