The HVAC Service
How we got 60% off-season sales
The HVAC Service is a team of certified HVAC equipment specialists who sell and service all types of furnaces, air conditioners, boilers, and other HVAC equipment.
The Challenge
01
Website: HVAC Service Solutions grew a lot in past years, and it was time for its online presence a makeover. We needed to create a new UI/UX-friendly website from scratch to match the company’s level and expertise.
02
Content and optimization: Our goal was to make the website more interactive and engaging and to update its structure and content.
03
Advertising support: Old patterns did not do much, so we had to conduct some experiments to find perfect ad combinations for the client.
SERVICES USED and Results
SEO
Growth of leads from organics in 1 year (increase by 296%)
611
Before
0
After
Organic traffic growth in 1 year (Increase 231%)
8390
Before
0
After
PPC
Number of leads/Year (increase by 63.66%)
3310
Before
0
After
Average CPL reduced (by 52.47%)
149.39
CA$
Before
71.01
CA$
After
Design
We created a new structure and a unique design to make it more convenient and easier to navigate for users.
Development
We increased the conversion of landing pages with CRO optimization. To make it happen, we experimented to determine the best page structures and content to match the clients' behavior patterns. The result was amazing, so we agreed to scale it to the rest of the website.
Advertising campaigns
- Cost Per Lead (CPL): 71.01
- Clicks: 89,361
- Costs: 384,662.30 CA$
- Leads: 5417
- Impressions: 1,537,283
-
40
%
Сost per lead
reduced
reduced
+
0
The number of
quality leads
quality leads
Advertising campaigns
We fine-tuned the advertising settings to get the best results in the shortest time. We turned off all ineffective campaigns and launched new Ads considering the seasonal needs of the audience and the newly collected semantics. Also, remarketing was set up.
As a result, the cost per lead dropped by 40% and the number of leads increased by 60.
Search Engine Optimization
- Growth of leads from organics in 1 year – There were 611 per year (2020-2021) Became 2424 per year (2021-2022). Increase by 296%.
- Organic traffic growth in 1 year – Was 8390 for one year(2020-2021) Became 27, 848 for one year(2021-2022). Increase 231%.
- +157 keywords in Google TOP-10
Organic traffic/month:
0
%
increase
Site audit and Analysis
We conducted a full audit of their website, Google Ads account, and sales department. Additionally, we analyzed their competitors in the niche to gain a better understanding of the market. So, we identified and fixed various errors on the website, including issues related to speed and indexing errors that prevented the site from ranking well on Google’s organic search results. As a result of these improvements, the website began to see a steady increase in traffic.
The number of sales:
0
%
an increase of
New reporting system
We added a new reporting system and a motivation system, and we even spiced up the customer service script. And sales went through the roof!
WEb Design
We created a new structure and a unique design to make it more convenient and easier to navigate for users.
WEb Development
- Created a unique redesign.
- Developed a website on WordPress with Elementor.
- Added and configured the functionality of the online store.
- Made mobile adaptive version of the site.
- Connected and configured sending forms from the site to ERP via webhooks.
- Set up a multi-step ordering process with a choice of booking date.
- Filling the site with content, selection of images and videos.
- Connected CDN for downloading images, exclusively through CDN servers, without changing the DNS servers.
- Optimized site speed.
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