Boost conversion by 5 times, and we identified and implemented the most effective strategies to make it happen.
Enhance website usability: We assessed and revamped the website layout for a seamless user experience and effortless navigation.
Ad Campaigns: We tried various ad strategies before discovering the most effective ones that yielded outstanding outcomes.
- Cost Per Lead (CPL): 64.85
- Clicks: 49,282
- Costs: 188,142.24 CA$
- Leads: 2901
- Impressions: 1,074,590
Since the site was not sufficiently optimized for conversion, we decided to develop a paid advertising channel. We first identified growth points – priority services and their pages that needed to be modified first.
We audited the advertising account left by the previous contractor, changed the campaign structure, updated the semantic core, refreshed ads, and set up remarketing. This yielded positive results, but we knew there was still room for growth.
- Growth of leads from organics in 2 month – There were 2020 (Jan 30 – Apr 30) Became 2375 (May 1-Jul 31). Increase by 17%.
- Organic traffic growth in 2 month – There were 39227 (Jan 30 – Apr 30) Became 55058 (May 1-Jul 31). Increase by 40%.
We aimed to improve the conversion rate by x5. We conducted a series of experiments with the content and structure of several pages, closely monitoring user behavior. We implemented the solution with the highest results and scaled it to the rest of the pages. The outcome exceeded our expectations and surpassed our client’s goal.
As a final touch, we restructured the site for better user convenience and corrected the visual presentation of the pages for a polished finish.
- Created a unique website design.
- Developed a website on WordPress.
- A convenient adaptive version of the site for all
- Connected feedback forms to receive applications from the site, processing leads in CRM.
- Filling the site on a turnkey basis, selecting images and content.
- Optimized site speed.
They have helped with my overall business strategy and goals producing results that have seen great growth for my business.
Courtney Henry - Marketing Coordinator