appliance repair expert
How we increased the number of clients by 200% in 6 months
Appliance Repair Expert is a skilled team of technicians, who are ready to assist you in maintaining household plumbing & heating systems at any minute.
The Challenge
01
Boost conversion by 5 times, and we identified and implemented the most effective strategies to make it happen.
02
Enhance website usability: We assessed and revamped the website layout for a seamless user experience and effortless navigation.
03
Ad Campaigns: We tried various ad strategies before discovering the most effective ones that yielded outstanding outcomes.
SERVICES USED and Results
SEO
Average monthly conversion rate of landing pages (an increase of 260%)
5
%
Before
0
%
After
Organic traffic growth in 2 month
(increase by 40%)
39227
Before
0
After
PPC
Number of leads/Year (increase by 31.20%)
2211
Before
0
After
Average CPL reduced (by 44.73%)
117.38
CA$
Before
64.85
CA$
After
Design
To enhance the user experience, we restructured the website for ease of navigation and corrected the visual presentation of the pages for a polished finish.
Development
As the site was not sufficiently optimized for conversion, we decided to develop a paid advertising channel.
Advertising campaigns
- Cost Per Lead (CPL): 64.85
- Clicks: 49,282
- Costs: 188,142.24 CA$
- Leads: 2901
- Impressions: 1,074,590
Developing a paid advertising channel
Since the site was not sufficiently optimized for conversion, we decided to develop a paid advertising channel. We first identified growth points – priority services and their pages that needed to be modified first.
Number of leads / month:
0
%
increase
Audit the advertising account
We audited the advertising account left by the previous contractor, changed the campaign structure, updated the semantic core, refreshed ads, and set up remarketing. This yielded positive results, but we knew there was still room for growth.
Search Engine Optimization
- Growth of leads from organics in 2 month – There were 2020 (Jan 30 – Apr 30) Became 2375 (May 1-Jul 31). Increase by 17%.
- Organic traffic growth in 2 month – There were 39227 (Jan 30 – Apr 30) Became 55058 (May 1-Jul 31). Increase by 40%.
Average monthly conversion rate of landing pages:
0
%
increase
Increasing Conversion
We aimed to improve the conversion rate by x5. We conducted a series of experiments with the content and structure of several pages, closely monitoring user behavior. We implemented the solution with the highest results and scaled it to the rest of the pages. The outcome exceeded our expectations and surpassed our client’s goal.
WEb Design
Enhancing Website Experience
As a final touch, we restructured the site for better user convenience and corrected the visual presentation of the pages for a polished finish.
WEb Development
- Created a unique website design.
- Developed a website on WordPress.
- A convenient adaptive version of the site for all
devices. - Connected feedback forms to receive applications from the site, processing leads in CRM.
- Filling the site on a turnkey basis, selecting images and content.
- Optimized site speed.
Reach Your Goals with Creative Force. Contact Us!
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